The ident appeared on screens directly after Wallace And Gromit: Vengeance Most Fowl aired on BBC One on Christmas Day.
The main idea of the text is the launch of a new crossover ident for BBC's reality show "The Traitors" featuring Wallace & Gromit's villain, Feathers McGraw. This ident, appearing after the airing of the new Wallace & Gromit film, "Vengeance Most Fowl", shows Feathers McGraw unmasked as a traitor and promotes the new series premiere on New Year's Day. The crossover highlights the festive collaboration of Aardman characters with the BBC throughout the Christmas season.
